Sci-Fi Channel New ID
Earlier this month, the Sci-Fi Channels has completely changed over to their new identity.. It is now “SyFy”. Its a huge makeover for them.. I sorta like the direction that they’re pushing the brand toward. Lets just hope that they don’t lose the fans in the process.
All of the SyFy Logo Idents concepted for them by ManVsMachine looks pretty awesome. Also for more of the SyFy rebrand, check out Proud Creative’s portfolio.
and I also like all of the SyFy IDs animation created by Blind. I think it fits really well with the new logo.
Credits:
Client: NBC Universal/Syfy Channel
Title: 4 x :15 IDs, “Windmill”, “Castle”, “Horse” and “Lion”
Production/Design/VFX Company: Blind Visual Propaganda, Santa Monica/NYC
Creative Director: Richard Eng
Exec. Producer: Nick Litwinko
Producers: Meredith Binder, Nick Litwinko
Designers: Mike Schaeffer, Richard Eng
Technical Director: Rich Magan
3D Animation: Justin Kurtz, Jason Goodman, Eddy Estevez, Rich Magan, Mike Schaeffer
3D Modeling/Rigging: Piotr Glabinski, Eddy Estevez, Rich Magan
Lighting/Texture: Eddy Estevez
2D & Compositing Lead: Mike Schaeffer
2D Compositing Artists: Bowe King, Richard Eng
Storyboard Artist: Colin McGreal
Advertising Agency (In-house): NBC Universal/Syfy Channel, NYC
VP Creative Marketing: Michael Engleman
Director of On-Air & Off-Air Marketing: Kate Leonard
Creative Director: Joe Loskywitz
Senior Writer/Producer: Brian Everett
Copywriter: Ben Cochran
Project Manager/On-Air Promotions: Kari Shackelton
Tools used: Maya, Softimage XSI, Cinema 4D, After Effects, Photoshop, Illustrator
source: http://motionographer.com/theater/blind-syfy-idents/
http://www.itsartmag.com/features/syfy/
Tags: sci-fi rebrand, syfy new identity
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