fanta-stic branding
Fanta Before and After
I use to hate Fanta.. maybe its because of those horrible fanta commercials on tv.. you know the one that goes something like “Want a Fanta dont you want a wanta fanta“.. then it repeats it like a gazillion times.
but right now Im diggin the new fanta look that was designed by Office, a design studio in San Francisco. The new design is not too much different from the old one, however it gives it a much “fresh” feel to the brand. It makes me want to go drink some orange soda.
From what I’ve read, it seems like the new identity hasn’t been implement in the U.S. yet. Hopefully I’ll see them around the grocery shelf soon.
via [BrandNew]
Tags: advertisement, fanta new identity, fanta new logo, identity design
United Airlines “It’s Time To Fly” | creative commercials
Props to United Airline for having some of the most creative commercials campaign for their company. I saw the “Sea Orchestra” spot while watching the Olympics this week. It got my attention. Totally unexpected that it was a commercial for an airline company.
"Sea Orchestra" | a creative commercial campaign for United Airlines
“Sea Orchestra” | Directed by Shy the Sun
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Copywriter: Phil Calvit
Art Director: James Zucco
Agency Producers: Holly Stone / Jack Steinmann
Animator: Shy the Sun
Production Company: DUCK Studios
Exec Producer: Mark Medernach
Producer: Nina Pfeiffer
Music Arrangement: Trivers & Myers
Sound Design/ Mix: Ken Chastain, Pixel Farm
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Here are a few others.
“Heart” Directed by Jamie Caliri
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“Two Worlds” Directed by SSSR and Gaelle Denis
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“Moondust” | Directed by Ishu Patel
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“Butterfly” | Directed by Aleksandra Korejwo
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info via [motionographer]
Two Worlds
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producers: Holly Stone / Jack Steinmann
Animator: SSSR / Gaelle Denis
Production Company: Passion Pictures
Producer: Belinda Blacklock
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm
Heart
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producers: Holly Stone / Jack Steinmann
Animator: Jamie Caliri
Production Company: DUCK Studios
Exec Producer Mark Medernach
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm
Moondust
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Art Director: Brian Lambert
Agency Producers: Holly Stone / Jack Steinmann
Animator: Ishu Patel
Production Company: Image par Image
Production Coordinator: Aileen Brophy
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm
Butterfly
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Art Director: Brian Lambert
Agency Producers: Holly Stone / Jack Steinmann
Animator: Alexsandra Korejwo
Production Company: ACME Filmworks
Exec Producer: Ron Diamond
Producer: David Schmier
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm
Tags: "Sea Orchestra", creative ads, creative commercials, United Arlines "Its Time To Fly"
Opening Ceremony | 2008 Beijing Summer Olympics
The performances at the opening ceremony for this olympics in Beijing are truly unreal. The Chinese have really put on such a great show. lets see if London can top that in 2012.
- more pictures of the Beijing 2008 Olympics from GettyImages.
Tags: beijing olympics pictures, beijing opening ceremony, olympics 2008
T Train in NYC: Illustration
This is an illustration by Peter Grundy for the new T Line in NYC.
Next June, New Yorkers will get their first new subway line in 70 years. The new T Line will unite the Upper and Lower East Sides.
via [ wired.com ]
Posted under: Tam Cao | Blog |Tags: Illustration, Peter Grundy, T Line
Adidas Beijing Olympics “Together in 2008, Impossible is Nothing”
![Zheng Zhi, captain of the Chinese football (soccer) team, does a crowd dive.](http://www.tamcao.com/blog/wp-content/uploads/2008/07/beijing_olympic_adidas_soccer2.jpg "Adidas Beijing Olympics \")
Zheng Zhi, captain of the Chinese football (soccer) team
These are print campaign for the 2008 Beijing Olympics. The campaign features well known Chinese Olympic competitors supported in their field by their compatriots.
![Sui Feifei, basketball player with the Sacramento Monarchs, leaps towards a goal held by Chinese supporters.](http://www.tamcao.com/blog/wp-content/uploads/2008/07/beijing_olympic_adidas_basketball.jpg "Adidas Beijing Olympics \")
Sui Feifei, basketball player with the Sacramento Monarchs
![Hu Jia, gold medallist at the 2004 Olympics in the 10 metre platform, stands on a platform of people.](http://www.tamcao.com/blog/wp-content/uploads/2008/07/beijing_olympic_adidas_diving1.jpg "Adidas Beijing Olympic \")
Hu Jia, gold medallist at the 2004 Olympics in the 10 metre platform
![Members of the Chinese womens volleyball team are backed up by the Chinese crowds.](http://www.tamcao.com/blog/wp-content/uploads/2008/07/beijing_olympic_adidas_volleyball.jpg "Adidas Beijing Olympic \")
Members of the Chinese womens volleyball team
Credits:
The Impossible is Nothing campaign for China was developed at 180/TBWA, China by executive creative directors Yang Yeo and John Merrifield, creative director/copywriter/art director Elvis Chau, creative director/copywriter Sarawut Hengsawad, creative director Lesley Zhou, copywriters Nicky Zhang and Michelle Wu, art directors Nie Lang, Xia Zheng and Amani Qian, with illustrator Lu Ming and photographer Mark Zibert.
[via http://www.print.duncans.tv]
Posted under: Advertising, Tam Cao | Blog |Tags: adidas, beijing olympics, impossible is nothing, mark zibert, print campaign, yang yeo