fanta-stic branding
Fanta Before and After
I use to hate Fanta.. maybe its because of those horrible fanta commercials on tv.. you know the one that goes something like “Want a Fanta dont you want a wanta fanta“.. then it repeats it like a gazillion times.
but right now Im diggin the new fanta look that was designed by Office, a design studio in San Francisco. The new design is not too much different from the old one, however it gives it a much “fresh” feel to the brand. It makes me want to go drink some orange soda.
From what I’ve read, it seems like the new identity hasn’t been implement in the U.S. yet. Hopefully I’ll see them around the grocery shelf soon.
via [BrandNew]
Tags: advertisement, fanta new identity, fanta new logo, identity design
United Airlines “It’s Time To Fly” | creative commercials
Props to United Airline for having some of the most creative commercials campaign for their company. I saw the “Sea Orchestra” spot while watching the Olympics this week. It got my attention. Totally unexpected that it was a commercial for an airline company.
"Sea Orchestra" | a creative commercial campaign for United Airlines
“Sea Orchestra” | Directed by Shy the Sun
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Copywriter: Phil Calvit
Art Director: James Zucco
Agency Producers: Holly Stone / Jack Steinmann
Animator: Shy the Sun
Production Company: DUCK Studios
Exec Producer: Mark Medernach
Producer: Nina Pfeiffer
Music Arrangement: Trivers & Myers
Sound Design/ Mix: Ken Chastain, Pixel Farm
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Here are a few others.
“Heart” Directed by Jamie Caliri
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“Two Worlds” Directed by SSSR and Gaelle Denis
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“Moondust” | Directed by Ishu Patel
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“Butterfly” | Directed by Aleksandra Korejwo
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info via [motionographer]
Two Worlds
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producers: Holly Stone / Jack Steinmann
Animator: SSSR / Gaelle Denis
Production Company: Passion Pictures
Producer: Belinda Blacklock
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm
Heart
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producers: Holly Stone / Jack Steinmann
Animator: Jamie Caliri
Production Company: DUCK Studios
Exec Producer Mark Medernach
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm
Moondust
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Art Director: Brian Lambert
Agency Producers: Holly Stone / Jack Steinmann
Animator: Ishu Patel
Production Company: Image par Image
Production Coordinator: Aileen Brophy
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm
Butterfly
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Art Director: Brian Lambert
Agency Producers: Holly Stone / Jack Steinmann
Animator: Alexsandra Korejwo
Production Company: ACME Filmworks
Exec Producer: Ron Diamond
Producer: David Schmier
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm
Tags: "Sea Orchestra", creative ads, creative commercials, United Arlines "Its Time To Fly"
Opening Ceremony | 2008 Beijing Summer Olympics
The performances at the opening ceremony for this olympics in Beijing are truly unreal. The Chinese have really put on such a great show. lets see if London can top that in 2012.
- more pictures of the Beijing 2008 Olympics from GettyImages.
Tags: beijing olympics pictures, beijing opening ceremony, olympics 2008