Adidas Beijing Olympics “Together in 2008, Impossible is Nothing”

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Zheng Zhi, captain of the Chinese football (soccer) team

These are print campaign for the 2008 Beijing Olympics.  The campaign features well known Chinese Olympic competitors supported in their field by their compatriots.

Sui Feifei, basketball player with the Sacramento Monarchs

Hu Jia, gold medallist at the 2004 Olympics in the 10 metre platform

Members of the Chinese womens volleyball team

Credits:
The Impossible is Nothing campaign for China was developed at 180/TBWA, China by executive creative directors Yang Yeo and John Merrifield, creative director/copywriter/art director Elvis Chau, creative director/copywriter Sarawut Hengsawad, creative director Lesley Zhou, copywriters Nicky Zhang and Michelle Wu, art directors Nie Lang, Xia Zheng and Amani Qian, with illustrator Lu Ming and photographer Mark Zibert.

[via http://www.print.duncans.tv]

Posted under: Advertising, Tam Cao | Blog |
Tags: adidas, beijing olympics, impossible is nothing, mark zibert, print campaign, yang yeo

Adidas 2008 Beijing Olympics Ads by Psyop

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Psyop Adidas “Together” Beijing Olympic spot.

These spots are pure visual poetry with great aesthetic.  Some of the more personal campaign that follows really capture a sense of national pride and identity for Chinese athletes. 

 

“Zheng Zhi” Psyop Adidas campaign for the 2008 Beijing Olympics.

 

“Hu Jia” is the third spot in Psyop’s Adidas campaign for the Beijing Olympics.
Q&A with Psyop

 

 
This is the 4th & final spot in Psyop’s Adidas campaign for the Beijing Olympics.

Posted under: Advertising, Animations / Motion Graphics, Tam Cao | Blog |
Tags: animation, beijing olympics, creative ads, noting is impossible, psyop