fanta-stic branding
August 27th, 2008 |
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Fanta Before and After
I use to hate Fanta.. maybe its because of those horrible fanta commercials on tv.. you know the one that goes something like “Want a Fanta dont you want a wanta fanta“.. then it repeats it like a gazillion times.
but right now Im diggin the new fanta look that was designed by Office, a design studio in San Francisco. The new design is not too much different from the old one, however it gives it a much “fresh” feel to the brand. It makes me want to go drink some orange soda.
From what I’ve read, it seems like the new identity hasn’t been implement in the U.S. yet. Hopefully I’ll see them around the grocery shelf soon.
via [BrandNew]
Tags: advertisement, fanta new identity, fanta new logo, identity design



